Altri motivi per comprendere il nuovo trend:

un interessante articolo tratto da TIME del 9 aprile 2009:

Let’s call these start-ups LILOs, for “a little in, a lot out.” These are Web-based businesses that cost almost nothing to get off the ground yet can turn into great moneymakers (if you work hard and are patient, but we’ll get to that part of the story). Leggi tutto: http://www.time.com/time/magazine/article/0,9171,1890387,00.html

e un altro ancora:
http://www.time.com/time/magazine/article/0,9171,1873122,00.html